Customer relationship management for public transport

The Boomerang software suite lets public transport organizations establish and manage customer relationships. Boomerang also provides a customer-centric framework that integrates all your customer-facing systems such as smart cards, mobile ticketing, traffic alerts, and car pooling partners.

• Add new traveler-facing services faster and with less risk.
• Establish two-way personalized communications and turn anonymous travelers into customers.

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Download: Industry paper on the success of Skånetrafiken

A 21-page analysis written by the Danish public transport branch organization describing the vision, strategy, operations, and the lessons learnt from the Swedish transport authority Skånetrafiken.

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Solution Overview

Customer Service

Sales & eTicketing

Marketing & Communication

Operations