Boomerang, is a Customer Relationship Management  (CRM) solution, that helps mass transit organizations move towards a customer centric offering and support  increasing revenue, travel, and customer satisfaction. Boomerang makes it easier to stay in control while adding customer-facing services such as smart cards, mobile ticketing and traffic information.

Boomerang provides a foundation for your customer focused strategy and lets you turn anonymous travelers into loyal customers. Two-way communications open direct channels for customer interaction,  personalized services, and positions your business for opportunities as the mass transit market place evolves.   Solution Overview