Challenges for the Public Transport Marketer

People ride your buses and trains every day but you don’t even their names and addresses. As a professional communicator, it's time to move beyond relying solely on old-school mass marketing methods like bill boards and non-personal mass mailings.  You want to reach the right traveler with the right message.

• How can you move travelers online and give a personalized experience that integrates with your travel planner and ticketing system?
• How can you access and use customer information gathered from the customer service team and the sales of new personalized ticketing products?

Boomerang Marketing & Communication

Boomerang Marketing & Communication lets you go beyond mass communication and start a two-way personalized relationship with your customers. The product supports you in first start collecting customer names and then providing a personalized experience on your web site and sending targeted communication.

• Customer Database: Tracks and stores each customer together with their preferences, history, and profile available to all users across sales, marketing, and customer service.
• Personalized Experience: The Boomerang suite forms the foundation for providing a personalized experience.
• Web site Integration: Integrates with your web site and lets customers logon onto their personal web page.
• Travel Planner Integration: Let customers define and save their favorite lines and trips on the web site.
• Segmentation: Leverage the customer database to create segments
• Campaign Management: Manage campaigns and communications across multiple channels.
• Web competition: Supports the creation of online competitions easily integrated into your existing web site.
• Privacy Compliance: Includes role-based access rights and logging capabilities for proper management of personally identifiable information.